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By Stanley Morison

The Tally of sorts was once first circulated in a privately published variation in 1953, reaching a status and impression entirely disproportionate to the relatively small variety of copies in lifestyles. In 1973 Cambridge collage Press released a model edited and increased by way of Brooke Crutchley and others, making this vintage of typographical background and perform to be had to a much broader readership; it truly is this version we have now reprinted the following. Stanley Morison supplied the impetus and judgement at the back of the programme of typographical revival carried via through the Monotype company within the Nineteen Twenties and early Nineteen Thirties. The Tally is an account, old, severe and sensible, of the kinds lower less than Morison's path in this interval. it's a powerful functionality: an outstanding instance of what's now recognized as Morison's attribute mix of erudition and perception. What all started as not more than an try to list the evidence constructed, below his hand, into one of many significant statements of typographical perform of its time.

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You do need to know something about the elements that separate good design from poor design and enough about the technology to create publications or page layout documents in Publisher. That’s what Part I is all about. The chapters in this part provide an overview of desktop publishing, tell you what constitutes good design principles, and give you some basic information that you need to know in order to get started working in Microsoft Publisher 2007. qxp 11/19/07 11:58 PM Page 11 Chapter 1 Own the Printing Press In This Chapter ᮣ Deciding when to use Microsoft Publisher 2007 ᮣ Understanding desktop publishing ᮣ Exploring the design process ᮣ Using Publisher templates D esktop publishing uses page layout software and a personal computer to combine text, type, drawings, and images on a page to create books, newsletters, marketing brochures, flyers, greeting cards, and Web sites, for example.

Create origami (the Japanese art of creating paper figures). The four types range from easy to create (the Boat) to difficult (the Parrot). Still, these items are fun to give, and they’re pretty when printed from a color printer or on colored paper. ߜ Postcards: These templates create 13 categories of postcards: Informational, Special Offer, Sale, Event, Invitation, Holiday Party Invitation, Holiday Greeting, Holiday Thank You, Thank You, We’ve Moved, Announcement, Reminder, and Tent Fold. Each category offers several types of postcards.

Keep file folders of ads you like, marketing pieces you get in the mail, and other publications. Then, when you’re ready to create a piece, you can sit down and peruse your samples. Invariably, you’ll find an idea or two to get you started. If you don’t find anything that strikes your fancy, try one of the many templates that Publisher provides. Any artwork, images, templates, or designs you find in Publisher and its Design Gallery are there for your use. qxp 11/19/07 11:59 PM Page 33 Chapter 2: Success by Design ߜ Use or distribute any of the media elements that include representations of identifiable individuals, governments, logos, initials, emblems, trademarks, or entities for any commercial purposes or to express or imply any endorsement or association with any product, service, entity, or activity ߜ Create obscene or scandalous works, as defined by federal law at the time the work is created, using the media elements ߜ Permit third parties to distribute copies of the media elements except as part of your product or service Also, according to the terms of the license, you must ߜ Indemnify, hold harmless, and defend Microsoft from and against any claims or lawsuits, including attorneys’ fees, that arise from or result from the use or distribution of the media elements as modified by you ߜ Include a valid copyright notice on your products and services that include copies of the media elements You cannot and should not copy an entire design or image from someone else.

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